Zali, Siân, Scott, and Jo are all experts (with real PhDs!) in body image. Their mission in life is to make people feel better about their appearance so that they don’t take supplements and steroids, or develop eating disorders, in pursuit of the cultural ideal.
This resource was funded by the World Anti-Doping Association Social Science Research Grant.
Who benefits from reinforcing this appearance pressure? You and me? No.
The media, the fashion industry, the sports industry, the supplements industry, and the dieting and weight-loss industries are all the real winners… How do they benefit??